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Black Label Portraiture Session

Meet Melody Martins, she is a bank president at Signature Bank in Bentonville. Not only is she ambitious and successful, but also genuinely sweet and kind. The images speak volumes about their personality, boldness and kindness with the drive that go her where she is today.

Over the past few years, it seems as though the nation has embraced more negativity, we've all seen it in many forms. There is an ever growing need to elevate the human spirit, self worth and acknowledge people for their many accomplishments, one of the reasons for Branch Black Label Portraiture.

The images I create are to show personalities. With high school seniors, the images show who they are at this point in their life; with family portraits, the images show the love and family connection; with business portraits, the images show that the person is approachable and a person you can trust.

With Branch Black Label Portraiture, my goal is to go further to an elevated personal level. While mood, confidence, ambition and success are the viewer's impression or thoughts, the images have another purpose that is more personal to the subject. The images portrait the energy of who that person is, a reminder of how others see them and who they truly are, which is a good reminder of our personal empowerment. My goal is to first, show the others who they are and inspire. On a personal level, the goal is to remind the subject of how awesome they are, to lift them up with a quick glance at the photo and give them purpose and ambition when the image 'looks back'.


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Jennifer Peñate




If you are from NW Arkansas and watch KNWA News at 5,6 or 10pm weekdays, you know and love this lady, Jennifer Peñate. She recently started as anchor in the evening and is winning the hearts of everyone in NWA. In addition to the newscast, she, along with Nate Kuester & Dan Skoff, go live on Facebook most every evening at 10pm, they get to interact with all the listeners tuning in on Facebook, answer some questions, see behind the scenes and give a personal interaction with the anchors.

I had the honor to photograph her and she isa s sweet and beautiful in person as on air. The images are an introduction of a new line of premier portraiture called Black Label. These images are in a style reminiscent of Vanity Fair's Annie Liebovitz and Mark Seliger as well as others I study such as Art Streiber, Clay Cook and Joe Craig. We created these beautiful images in line with the Black Label insight, but we had to include her beautiful smile, showing her true personality. The purpose of the Black Label brand is to offer premier portraiture to evoke a mood of boldness, confidence, ambition and success. It is not only elegant and luxurious, but indeed timeless to be admired with every view.
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